Salesforce unveiled Einstein GPT Studio, a powerful new platform that allows developers and admins to create custom generative AI experiences within Salesforce CRM. Built on the Einstein 1 Platform and integrated with trusted LLMs like OpenAI's GPT and Anthropic's Claude, this studio enables users to design AI-driven workflows, generate personalized customer insights, automate sales content, and craft support responses with minimal coding. It also includes compliance-ready guardrails for enterprise-grade deployments.